Meticulous Design
Coming in a mere 7.6mm thin and 112g light, engineers still manages to compress all those state-of-art technology into that sexy thin form of the iPhone 5s. Although not an easy feat, after multiple redesigning of various components, the hard work resulted in an incredibly thin, lightweight and powerful smartphone. 





Touch ID
The best form of security is often closer to you than just a strong password. Therefore the iPhone 5s uses a revolutionary way to keep your phone secure from any intruders; the Touch ID. Touch ID uses your fingerprint as a means to secure your iPhone from any form intrusion and it could be easily accessed with just a quick touch on the Home button. Your fingerprint is unique to only you and no same individual have the same fingerprint, which makes it an ideal security measure – plus it makes it more personal as well. 





Brand New A7 Chip
Download videos, read your favourite blog, chat with a friend via FaceTime, launch your favourite apps. Do everything you love doing on the iPhone at speeds you have come to expect. The A7 chip is extremely energy efficient, so you can take advantage of all the features on the phone without worrying about battery life. 





Besides that, the new M7 coprocessor is designed to make iPhone 5s even more efficient. It offloads work from the A7 chip by collecting motion data from the accelerometer, gyroscope, and compass. Apps can then use this data without constantly engaging the A7 chip. Because M7 is engineered for this specific task, it uses significantly less power than A7 would require. So again, battery life is spared. 





New FaceTime HD Camera
Say hi to your loved ones with iPhone 5s’s new FaceTime HD camera. Larger pixels and an improved backside illumination sensor give it increased sensitivity in low light, so your face won’t be darkened as you walk and chat with the sunset behind you. Now, FaceTime calls also have clearer sound than wideband audio! 





Apps Galore
Built-in apps in the iPhone 5c include Camera, Photos, Music, Phone, FaceTime, Maps, Safari, Siri, Messages, Mail, Passbook, Videos, App Store, iTunes Store, Weather, Notes, Compass and Clock. More Apps are available on the Apple Store! Add Apple Apps on the App Store to iPhone 5c for free and use them for anything; have more fun and be more productive with your iPhone! 





The Easiest Way to Manage Your Content
Access your content easily whether you’re on your iPhone, iPad, iPod touch, or Mac. Thanks to new features in iOS 7, the iCloud is more indispensable than ever. Send content to your friends’ iOS devices. Whether you have one Apple device or five, iCloud handles everything for you so you barely have to do a thing.